about roi4e

Founded in 2018, ROI 4 Events emerged in response to a glaring need for change in the commercial approach to Mass Participation Events (MPE). The prevailing model, lacking cohesion, sustainability, and viability, was irrevocably disrupted by the Covid-19 pandemic. Recognizing these challenges, ROI 4 Events dedicated itself to redefining the industry through innovative solutions.

With significant initial investment and a strategy refined in late 2023, our mission has been to revitalize the sector using an aggregated approach. We partner with Event Operators to leverage the volume of participants at major events across Australia, creating enhanced commercial opportunities and introducing efficient new business methods. Together with strategic partners like Race Roster, we aim to maximise Return on Investment for all stakeholders, ensuring every event is financially successful and exceeds expectations.

Today, ROI 4 Events is leading the transformation of the MPE industry by providing a robust platform for growth, innovation, and sustainable success